Johnson's baby lotion moisturizes and protects baby's skin for up to 24 hours. We've taken care of babies for over 125 years. Our mild, gentle products, are great for babies , and adults too. pH Balanced & Hypoallergenic , Gently moisturizes delicate skin , Tested with pediatricians .HOW TO USE : Remove safety seal to open. Massage gently over the entire body. For best results, use with Johnson’s bath.