It is specifically designed to provide fast relief from the pain of sensitive teeth. People who feel pain when eating/drinking hot or cold food should use Colgate Sensitive. The brand comes in three sizes, 50gm, 100gm and 150gm. It is very important to use a product for sensitive teeth or it can turn into a more serious problem. Regular use (2 to 4 weeks) of Colgate Sensitive provides fast relief from pain of sensitive teeth.