Pepsi has been an iconic brand with a heritage of over 50 years in Pakistan. Over the years, we have celebrated the love of Cricket with our Heroes across generations and has been the flagbearer of the most memorable music productions and bands, including the timeless Dil Dil Pakistan.Pepsi continues to be the badge brand for the youth in Pakistan. The new brand philosophy ‘Why Not Meri Jaan’ (WNMJ) is about giving a friendly nudge to youth to think in new ways and drive a positive societal change. WNMJ platform expands across multiple topics and passion points – including Music and Cricket.