Pure white deep cleansing facewash uncover your natural glow. Formulated with activated charcoal and vitamin b3, pond's pure white deep cleansing facewash removes dead skin cells and impurities in your skin from the inside, resulting in brighter, radiant skin on the outside. Special ingredient - activated charcoal known to act like a magnet to suck out pollution, dirt and dust. How it works uncover your natural radiance. Created with activated charcoal, the unique formula of pond’s pure white reaches deep within your pores to lift away black impurities and remove pollution, dirt and dust particles, giving you clear and fairer-looking skin.